Let me tell you about James Carl France, or “Jim” as many know him. Born on October 24, 1944, Jim is a key figure in the world of motorsports. He’s an American motorsports executive who wears many hats. He is the CEO, chairman, and executive vice president of NASCAR, one of the biggest names in racing.
But that’s not all—Jim also played a major role as the former CEO of International Speedway Corporation (ISC). If you’re into endurance racing, you might know that he owns the IMSA team, Action Express Racing.
What makes Jim even more remarkable is his legacy. He’s the son of Bill France Sr., the man who founded NASCAR. Following in his father’s footsteps, Jim has helped shape and grow motorsports into what it is today. His leadership continues to drive the sport forward, keeping fans excited year after year.

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bio/wiki table for James Carl France:
Full Name |
James Carl France |
Date of Birth |
October 24, 1944 |
Birthplace |
Daytona Beach, Florida, USA |
Profession |
Motorsports Executive |
Current Roles |
CEO, Chairman, and Executive Vice President of NASCAR |
Former Role |
CEO of International Speedway Corporation (ISC) |
Motorsports Team |
Owner of IMSA team Action Express Racing |
Father |
Bill France Sr. (Founder of NASCAR) |
Notable Achievements |
Key figure in growing and shaping NASCAR and IMSA |
Industry |
Motorsports and Racing |
Who Is James France?
James Carl France, also known as Jim France, is an influential figure in the motorsports world. He is the CEO, chairman, and executive vice president of NASCAR, following in the footsteps of his father, Bill France Sr., who founded the organization.
In addition to his leadership at NASCAR, Jim is the former CEO of International Speedway Corporation (ISC) and the owner of the IMSA team, Action Express Racing.
With decades of experience, Jim has played a pivotal role in expanding and shaping motorsports globally.
Renowned for his dedication and expertise, Jim France has built a lasting legacy in racing, making him one of the most respected names in the industry today.
His influence continues to drive the growth of NASCAR and IMSA, ensuring their place as premier motorsports organizations.

Early Life and Family of James France
James Carl France, commonly known as Jim France, was born and raised in Daytona Beach, Florida, a city deeply tied to the history of motorsports.
He is the son of Bill France Sr., the founder of NASCAR, and grew up surrounded by the racing industry.
Jim graduated from Seabreeze High School and later attended Florida Southern College in Lakeland, Florida. In 1968, he earned a business degree, which would become the foundation for his future leadership roles in motorsports.
The France family has been a cornerstone of NASCAR’s success. Jim’s father, Bill France Sr., laid the groundwork for the sport, while his brother, Bill France Jr., played a key role in expanding NASCAR during his tenure as CEO.
Jim has carried on the family legacy, making significant contributions to the growth of NASCAR and IMSA as a respected leader in the motorsports world.

James France’s Amazing Career
James Carl France, or Jim France, has had an extraordinary career in the motorsports industry, spanning decades. As the son of NASCAR founder Bill France Sr., Jim grew up immersed in racing and has dedicated his life to the sport.
Jim began his professional journey with International Speedway Corporation (ISC), where he played a crucial role in expanding NASCAR’s reach.
He served as the CEO of ISC, overseeing the development of major racing facilities across the United States.
In 2018, Jim stepped into the role of CEO and Chairman of NASCAR, where his leadership has been instrumental in modernizing the sport.
Under his guidance, NASCAR has embraced innovation, including diverse schedules, new racing formats, and technological advancements.
Additionally, as the owner of Action Express Racing, an IMSA team, Jim has contributed significantly to endurance racing. His vision and commitment have made him a cornerstone of motorsports, ensuring its continued success and growth globally.

James Carl France’s height, weight, and physical appearance:
Category |
Details |
Height |
Approximately 5’10” (178 cm) |
Weight |
Around 170 lbs (77 kg) |
Body Type |
Average |
Eye Color |
Blue |
Hair Color |
Grey |
Skin Tone |
Fair |
Notable Features |
Distinguished appearance, professional demeanor |
James France’s Relationship Status
James Carl France, commonly referred to as Ji France, keeps his personal life private. There is no publicly available information about his marital status, relationships, or family life outside of his professional accomplishments.
As a prominent figure in motorsports and the son of NASCAR founder Bill France Sr., Jim has always focused on his career and maintaining the France family’s legacy in the racing world.
He rarely shares details about his personal relationships, preferring to keep his private life out of the spotlight.
James France Net Worth
James Carl France, widely known as Jim France, has an impressive net worth attributed to his decades-long involvement in motorsports. As of 2024, his net worth is estimated to be around $1.8 billion.
This wealth is primarily derived from his leadership roles in NASCAR, where he serves as the CEO, chairman, and executive vice president.
Additionally, his tenure as the CEO of the International Speedway Corporation (ISC) and ownership of the IMSA team, Action Express Racing, have significantly contributed to his fortune.
As a member of the France family, Jim has inherited and expanded upon the legacy of NASCAR, ensuring its success as one of the most popular motorsports organizations in the world.
His strategic decisions and business acumen have played a pivotal role in building his substantial financial success.
James France Hobbies and Interests
- Traveling: Jim enjoys exploring new places, especially destinations with rich motorsports history and culture.
- Motorsports: As a lifelong racing enthusiast, his passion for motorsports extends beyond work, making it a significant part of his personal life.
- Fitness: Jim values maintaining his health and well-being, often staying active through regular exercise.
- Family Time: Spending quality time with family has always been important, reflecting his deep connection to the France family legacy.
- History and Legacy: Jim has a strong interest in preserving and promoting the legacy of NASCAR and motorsports globall
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James FrancePlan and Goals
- Expand NASCAR’s Global Presence: Continue efforts to grow NASCAR’s fanbase and brand internationally, reaching new audiences around the world.
- Innovate Racing Formats: Introduce new, exciting racing formats and utilize technology to keep the sport fresh and engaging for both fans and participants.
- Enhance Fan Experience: Improve the overall fan experience, both at the track and through digital platforms, ensuring NASCAR stays connected with a modern audience.
- Promote Diversity and Inclusion: Encourage greater diversity in the sport, ensuring opportunities for drivers and teams from different backgrounds.
- Strengthen the IMSA Series: Increase the prominence and reach of IMSA racing, focusing on endurance racing and continuing to grow its global appeal.
- Ensure NASCAR’s Legacy: Continue to build on the legacy of NASCAR, honoring the France family’s history while adapting to modern trends in motorsports.
- Sustainability Initiatives: Focus on making NASCAR and other racing events more environmentally sustainable, embracing green technologies and practices in the sport.
Bunnie DeFord’s social media presence:
Social Media Platform |
Username/Handle |
Followers (approx.) |
Content Focus |
Instagram |
@bunniede Ford |
200K+ (as of 2024) |
Lifestyle, fashion, personal moments, and business updates |
TikTok |
@bunniede Ford |
500K+ (as of 2024) |
Fun videos, behind-the-scenes content, lifestyle |
YouTube |
Bunnie DeFord |
50K+ (as of 2024) |
Podcast “Dumb Blonde,” interviews, personal stories |
Twitter |
@bunniede Ford |
20K+ (as of 2024) |
Personal thoughts, updates on events, and interactions with fans |
Fun Facts about Jim France:
- Legacy in Racing: Jim France is the son of Bill France Sr., the founder of NASCAR, and has been a driving force behind the sport’s growth and success.
- Owned IMSA Racing Team: He owns the Action Express Racing team, which competes in the IMSA WeatherTech SportsCar Championship.
- Sustained Family Influence: Jim has played a pivotal role in sustaining the France family legacy in motorsports, overseeing NASCAR and leading key developments in the sport.
- Business Acumen: Jim earned a business degree from Florida Southern College in 1968, which helped him lead the family business and manage NASCAR’s growth.
- Diverse Leadership: Jim was the CEO of International Speedway Corporation (ISC) before becoming the CEO of NASCAR, overseeing many strategic decisions that have shaped the sport.
- Focus on Sustainability: Jim is dedicated to making NASCAR and other motorsports more environmentally sustainable, including the use of green technologies in racing.
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